Trust is decided in the first three seconds. A custom-designed site — proper typography, considered detail, no template recognisable from twenty paces — turns a search result into an enquiry. Witney, Oxfordshire; clients across the UK.
Search engines can put you in front of people. They can't make those people click — and they certainly can't make those clicks turn into enquiries. That last bit is design's job.
A site that looks like every other site in your industry signals "average". A site built from a template signals "I didn't really care." A bespoke, hand-coded site signals something different — and that signal is worth more than every SEO trick combined.
Three things visitors register, often without realising, in the first few seconds on your site. Get these right and the rest of the work has a chance.
What's important looks important. What's secondary looks secondary. Eye knows where to land first — and never has to hunt.
Plain words. Specific claims. Nothing puffed. The fastest way to look like a real business is to write like one.
Consistent spacing, line-lengths that read, no jagged edges. The kind of detail people notice only when it's missing.
A call. We talk about your customers, your competitors, and what "good" looks like to you. Then I write it up so we both know what we're building.
Within 3–5 days you see a real browseable design, not a flat mockup. You click around, give honest feedback, and we shape it together.
Hand-coded HTML and CSS. No theme, no framework. The kind of code you could read on a Sunday and understand.
Domain, hosting, indexing, Search Console. Then a handover doc, training video and one revision round in the first month — included.
I'm based in Witney and work mostly with businesses across Oxfordshire and the wider UK. Local clients get a face-to-face meeting in person; further afield is over video. Same care either way.
Witney is home. I work happily across Oxfordshire, into the Cotswolds, and remotely with clients anywhere in the UK.
A 20-minute call. I'll look at your current site (or your napkin sketch), tell you what I'd do, and quote you on the spot. No pitch deck, no follow-up emails if it's not for you.
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